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Fruit on a skewer dipped in hard sugar. The craze of 2023 whose biggest chain had lost most of its sales by 2026.
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탕후루 (tang·hu·ru) is fruit on a stick, strawberries, tangerine segments, grapes, dipped in sugar syrup that sets into a glass shell. It is Chinese by origin and arrived in Korea through takeaway chains; the biggest, 달콤왕가탕후루, still lists strawberry, tangerine, shine muscat, pineapple and cherry on its menu page, plus novelty shapes.
The boom broke. News1 reported on 15 April 2026 that 왕가탕후루's sales had fallen from about 25.6 billion won to about 2 billion in a year, a drop of 92%, and called it the warning case for restaurant fads. Xinhua's Seoul report (6 February 2026) still found tanghulu shops in Incheon's Chinatown and people making it at home alongside 마라탕 as part of a 'becoming Chinese' habit trend.
Pick the fruit from the case and eat it outside; the shell shatters and the syrup gets everywhere.
One strawberry tanghulu.
The tangerine is sold out.
먹을것 食べもの · 맛마라탕MalatangA numbing, spicy Sichuan soup you build yourself. Pick the ingredients from a cold case and hand over the bowl.오늘 올라옴 今日追加
먹을것 食べもの · 맛약과YakgwaA fried honey biscuit from the old sweet table, now sold by the box at dessert counters and in single packs at convenience stores.오늘 올라옴 今日追加
먹을것 食べもの · 맛빙수BingsuShaved ice with toppings, red bean the classic. Summer's dessert, from a 4,000 won cup to a six-figure hotel bowl.오늘 올라옴 今日追加
먹을것 食べもの · 맛양꼬치YangkkochiLamb skewers turned on a rack at the table and dipped in cumin. The Korean-Chinese street by Konkuk University is where Seoul eats them, with Tsingtao.오늘 올라옴 今日追加
동네 街 · 길홍대Hongdae弘益大学のまわりの通り一帯で、漢江の西側にあります。路上ライブ、クラブ、フォトブース、ラーメン通り。
먹을것 食べもの · 맛크로플CroffleA croissant pressed in a waffle iron, served with ice cream or syrup. The home-café dessert of 2020 that stayed on the menu.오늘 올라옴 今日追加
トーク
自分の言葉で書けば、みんなが自分の言葉で読めます。韓国語で答える読者には「現地人」バッジが付きます。
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