탕후루tang·hu·ru · Tanghulu

Fruit on a skewer dipped in hard sugar. The craze of 2023 whose biggest chain had lost most of its sales by 2026.

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것The deal

탕후루 (tang·hu·ru) is fruit on a stick, strawberries, tangerine segments, grapes, dipped in sugar syrup that sets into a glass shell. It is Chinese by origin and arrived in Korea through takeaway chains; the biggest, 달콤왕가탕후루, still lists strawberry, tangerine, shine muscat, pineapple and cherry on its menu page, plus novelty shapes.

More about it

The boom broke. News1 reported on 15 April 2026 that 왕가탕후루's sales had fallen from about 25.6 billion won to about 2 billion in a year, a drop of 92%, and called it the warning case for restaurant fads. Xinhua's Seoul report (6 February 2026) still found tanghulu shops in Incheon's Chinatown and people making it at home alongside 마라탕 as part of a 'becoming Chinese' habit trend.

하는 법How to

Pick the fruit from the case and eat it outside; the shell shatters and the syrup gets everywhere.

말Lines

Say this
딸기 탕후루 하나요.

One strawberry tanghulu.

You will hear
귤은 다 나갔어요.

The tangerine is sold out.

독자People

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출처Receipts

3 Receipts
  • 메뉴 소개 - 달콤왕가탕후루, 달콤왕가탕후루 (official menu page)Open
  • 탕후루 유행 꺾이더니 1년 새 매출 92% 급감…두쫀쿠는?, News1 (뉴스1), Apr 15, 2026Open
  • 마라탕, 탕후루, 미지근한 물...'비커밍 차이니즈' 한국서도 인기, Xinhua Korean (신화통신), Feb 6, 2026Open

Last checked Nov 4, 2026.

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