Gentle Monster's Hongdae shop on Dokmak-ro 7-gil, built around an installation the brand calls Sacrifice. Open from noon to ten.
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젠틀몬스터 (jen·teul·mon·seu·teo) treats each flagship as a set, and the Hongdae one is themed Sacrifice: a story about an earth god and the offerings made to it, built around a sculpted eye the brand calls the god's eye, with colour, movement and what it describes as experimental visuals around the eyewear. The address is 독막로7길 54 in Seogyo-dong.
The Korea Tourism Organization lists it as a tax refund shop, open 12:00 to 22:00 Monday to Sunday, cards accepted, no parking. The same hours are on Naver, where the shop's directions say it is within 800 m of Hapjeong station exit 3 and ask drivers to use a public car park nearby. Phone 02-3144-0864.
Go for the room as much as the glasses. Tax refund is immediate at the till with a passport.
Can I try these on?
Tip Immediate tax refund at the till for foreign passport holders (Visit Korea).
checked Nov 4, 2026
동네 Neighborhoods · 길홍대HongdaeThe streets around Hongik University in Mapo-gu, west of the river. Busking, clubs, photo booths and shops, with three rail lines meeting under one station.장소 Places · 멋무신사 스탠다드 홍대점Musinsa Standard HongdaeMusinsa's own-label basics shop by the station, reopened on 27 November 2025 at more than twice the size, basement to third floor.오늘 올라옴 up today
동네 Neighborhoods · 길성수동Seongsu-dongThe old shoe-factory district east of the river, now the place brands open first and close fast. Seongsu station on line 2 for the shops, Seoul Forest station for the park.
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