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- 서울 중구 명동8길 8
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Laneige's first global flagship, a Myeongdong shop opened in June 2026 where you book a slot to have a lip mask, cushion or cream mixed for you on the spot.
Been there, tried it? One line in your language; everyone reads it in theirs. Tags beat stars.
No reviews from abroad yet. The first one gets translated into four languages the moment it lands.
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라네즈 서울 (ra·ne·jeu seo·ul) is at 명동8길 8 and went into full operation on 5 June 2026 after a preview period for overseas customers (전자신문). It is the Amorepacific brand's first global flagship, built around three bespoke services booked on Laneige's website: a lip sleeping mask whose scent you blend yourself from 45 combinations on a temperature-controlled machine; a cushion matched after a one-to-one colour analysis from 150 colour data points and assembled by a robot in the shop; and a cream skin toner chosen from 25 combinations after an AI skin scan, ready in about 20 minutes (뉴스락 and 전자신문, 5 June 2026).
Neither article gives floor plans, hours or prices for the services. Book first and check the site.
Reserve a bespoke slot on Laneige's site before you come; walk-ins can still shop the shelves.
I have a bespoke booking.
What name is it under?
동네 Neighborhoods · 길명동MyeongdongSeoul's main shopping district for visitors, about a kilometre of cosmetics shops, department stores and street carts between Myeongdong station on line 4 and Lotte's main store at Euljiro.오늘 올라옴 up today장소 Places · 멋올리브영 명동타운Olive Young Myeongdong TownOlive Young's flagship in Myeongdong, two floors on Myeongdong-gil with testers on every shelf, a tax-refund desk and staff who speak your language.오늘 올라옴 up today브랜드·매장 Brands and shops · 멋올리브영유행 예감 On the way upol·li·beu·yeongA drugstore chain with a green sign, found on most busy streets in Korea.
브랜드·매장 Brands and shops · 멋라네즈LANEIGEThe Korean brand behind the Lip Sleeping Mask and the Neo cushion, with a Korean site in won, a US site in dollars and a shop of its own in Myeongdong.오늘 올라옴 up today
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