지금Now
How Korea searched for it, 52 weeks, Naver DataLab. Relative to the peak week.
The latest full week is 17% below the year’s average. Peak: the week of Apr 27, 2026.
성수동seong·su·dong
Entry A shoe-factory district east of the river where brands open first and close fast.
것What it is
The old factory district east of the river. Seoul’s official guide calls it a creative playground where red-brick industrial heritage meets cafés, beauty experiences, exhibitions and pop-up stores, and advises walking the backstreets rather than rushing between hotspots. Pop-ups here run for days or weeks, then change.
하는 법How to do it
Seongsu station on line 2, then 연무장길 and the lanes off it. Pop-ups issue queue tickets at the door; weekday mornings are shortest. Check the store’s Instagram the night before.
말Lines
Say this
팝업 대기 등록은 어디서 해요?
Where do I register for the pop-up queue?
어디Where
연무장길Yeonmujang-gilSeongsu, line 2Naver MapKakao MapGoogle Mapschecked Nov 3, 2026
독자Readers
After reading this, you are
