멋 Style
무신사mu·sin·sa

Entry   The streetwear app that opened real shops. Where Seoul in its twenties buys the basics.

성수동

지금Now

How Korea searched for it, 52 weeks, Naver DataLab. Relative to the peak week.

The latest full week is 27% above the year’s average. Peak: the week of Nov 17, 2025.

것What it is

The online fashion platform that opened real shops. Its own basics line, Musinsa Standard, has stores in Gangnam, Myeongdong, Seongsu, Hannam and Hongdae set up for foreign shoppers, and the shop does the tax refund on site. The company reported foreign-visitor sales at those stores up 3.3 times. Six Musinsa Standard stores in Seoul, Busan and Daegu run the instant refund, so the price you pay at the till already has the tax taken off.

하는 법How to do it

Try things on, because sizes run small. Bring your passport for the refund at the till.

말Lines

Say this
이거 한 사이즈 큰 거 있어요?

Do you have this one size up?

You will hear
입어 보시겠어요?

Would you like to try it on?

어디Where

보기Watch

Musinsa Seongsu, floor by floor 지리남, credited creator. YouTube.

독자Readers

After reading this, you are

출처Sources

  • 무신사스탠다드, 서울 인기 매장서 외국인 매출 3.3배 ‘쑥’, 한국섬유신문 (KTNews)Open
  • 서울·부산·대구 6개 무신사 매장에 ‘즉시환급 면세 서비스’ 도입, 이데일리 (edaily)Open

Last checked Nov 3, 2026.

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