Cover story, Vol. 3Taste 맛
블글라
beul·geul·la   noun   Short for 블랙 글레이즈드 라떼, the Starbucks Korea autumn drink that comes back every year.
Two waffles and two coffees on a café table
A white and wood café interior. The café is not a Starbucks; the drinks in this story are sold at Starbucks Korea stores.

Starbucks Korea's autumn drink passed 30 million cups and brought sweet potato and matcha with it

블랙 글레이즈드 라떼 came back on 28 August and by 6 October had passed 30 million cups since 2019. Through September and October Starbucks Korea added a 카스텔라 고구마 라떼, three cakes and a returning 말차 version, and in September it took back first place in card spending among coffee brands.

Written by the Kverything editors from the sources below. Photograph by Jay lee on Unsplash. Last checked November 3, 2026.

What it is

블랙 글레이즈드 라떼 (beul·laek geul·le·i·jeu·deu la·tte) is an espresso drink with a glazed foam on top that tastes of mascarpone, then mocha drizzle and burnt caramel powder over that. Starbucks Korea first sold it in 2019 and brings it back every autumn. Customers call it 블글라 (beul·geul·la), and the custom orders, extra shots, less drizzle, more foam, are part of the ritual.

This year's season opened on 28 August with the latte and a new 호지 글레이즈드 티 라떼 (ho·ji geul·le·i·jeu·deu ti la·tte), the same foam over a tea latte made with Korean hojicha. On 15 September came 카스텔라 고구마 라떼 (ka·seu·tel·la go·gu·ma la·tte), a caffeine free milk drink made with a sauce of roasted sweet potatoes from 무안 (mu·an), with castella crumbs and pearls on top, and with it a 마롱 몽블랑 치즈 케이크 and 마롱 마들렌 made with Korean chestnuts. On 16 September three cakes arrived, among them 블랙 글레이즈드 부생카 (bu·saeng·ka), a cream castella cake built on the latte's flavour. On 6 October Starbucks said last year's 말차 글레이즈드 티 라떼 (mal·cha) was back, and that a 글레이즈드 폼 블랙 티 with aloe topping had joined the line.

Why it took off

Starbucks keeps building on this one drink because of what it sells. 조세일보 reported on 6 October that 블글라 had sold about 4 million cups this year on top of 26 million by the end of 2025, passing 30 million in total, and that it had been the top selling autumn drink since its August return. One in three buyers this year bought it more than once, and more than half of those repeat buyers were in their twenties and thirties. The 말차 version sold 3.5 million cups last autumn and had its sales period extended twice, which is why it came back.

Autumn 2026 is also the company's first full season after a bad spring. A tumbler promotion on 18 May used the phrase 탱크 데이 (taeng·keu de·i), which many read as mocking the 5·18 democracy movement in 광주 (gwang·ju). The backlash cost the Korean chief executive his job, and Starbucks put its summer launches and promotions on hold. 뉴스핌 reported on 11 October that Starbucks' estimated card spending in September was 121.08 billion won, up 4.3% on August and ahead of 투썸플레이스 (tu·sseom·peul·le·i·seu) for the first time in five months. 뉴스핌 wrote that the launches and member promotions resumed from July may have helped the recovery.

How to do it

Order at the counter or in the Starbucks Korea app, where you can change shots, foam and drizzle on the glazed drinks. 블글라 is also on the 원 모어 커피 (won mo·eo keo·pi) list, so after you buy a coffee the app gives you up to 60% off a second coffee from 30 minutes later.

The season came with member events. Green and Gold members who bought any of six new drinks by 3 September got up to three stars each. Until 23 September, Rewards members who bought a handmade drink and a cake after 2pm got three extra stars. Until 14 October, buying coffee drinks or beans earned coffee bean stamps, and three stamps unlocked a buy one get one coupon for four glazed drinks.

The food is worth a look too. You could reserve a whole 보늬밤 몽블랑 치즈 케이크 (bo·nui·bam mong·beul·lang) in the app from 21 September. The Peanuts collab goods, nine pieces with pumpkin and maple leaf designs, went on sale in stores on 15 September. Starbucks Korea says each of its mini whole cakes sells more than 200,000 units, which is why the autumn list added two more.

Where, if you want it

Any Starbucks Korea store has the seasonal drinks and cakes. You reserve whole cakes in the app and pick them up at the store you chose. There is no flagship store for the season, so go to the nearest branch.

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