Eleven November is the biggest sales day of the year for Korea’s convenience stores. This year the box of Pepero comes with a film camera, a Pokémon hot pack or a keyring designed by G-Dragon, and two of the chains have opened concept stores for it in Seongsu and Hongdae.
Written by the Kverything editors from the sources below. Photograph by chansu shin on Unsplash. Last checked November 3, 2026.
빼빼로데이 is 11 November, four ones that look like four thin biscuit sticks, so people give each other boxes of Pepero. It began as a schoolgirls’ joke in the 1990s and is now the convenience stores’ top day: at GS25 last year’s 11 November took more than 30 percent above an average day.
The sticks are the small part now. The chains compete on what comes with them: character goods, gift sets, limited packaging.
Four chains, four strategies, all reported on 2 November. GS25 built sets around Anpanman and Crayon Shin-chan, with a tape-measure keyring, a film camera and a shopping bag, plus single packs printed with its own characters; it says it spent eight months on the range and offers two-plus-two and up to 50 percent off.
CU has 28 items with Pokémon and, for the first time in the industry, Tamagotchi: hot-pack plushes, blankets, mood lights, mugs. 7-Eleven stocks about 150 items, 30 percent more than last year, including eight from 조앤프렌즈, the character brand G-Dragon made with IPX, and seven with League of Legends’ K/DA. emart24 went with the webtoon 재혼황후. Collaboration goods were where last year’s growth was: CU’s rose 55 percent.
The special items land from the first week of November and sell out before the day. If you want a specific set, go early and go to the chain that has it; the lists are in the sources.
Two places let you see the ranges in one room. CU runs a Pokémon concept store at its 성수디저트파크 branch from 4 to 12 November and a Tamagotchi one at 홍대AK. 7-Eleven’s 조앤프렌즈 pop-up at Lotte World Mall runs until the 11th, with a photo booth.
Any CU, GS25, 7-Eleven or emart24. For the concept stores, Seongsu station on line 2 and Hongik University station on line 2.
Do you still have the Pepero Day limited editions?