A cultural complex on Eoulmadang-ro opened by KT&G in September 2007, with a cinema, a live hall, a gallery and a design shop stacked in one tall building.
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상상마당 (sang·sang·ma·dang) was the first of KT&G's arts buildings, opened in Hongdae in September 2007. It lists a cinema, a concert hall, a design shop, a gallery, an academy, a photographic darkroom and a café under one roof, built to put new artists in front of an audience. The Korea Tourism Organization gives the building a floor area of 3,366 m² and hours of 11:00 to 21:00.
On Naver the live hall is on basement level 2 and the cinema on basement levels 3 and 4. The address is 어울마당로 65, phone 02-330-6200, and the building's own directions are Hongik University station exit 9, Hapjeong station exit 3 or Sangsu station exit 1, with no parking of its own.
The November 2026 programme for the Hongdae, Chuncheon, Nonsan and Daechi branches went up as a notice on sangsangmadang.com on 30 October 2026.
Walk in from Red Road. The programme and tickets for the cinema and the live hall are on sangsangmadang.com.
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동네 Neighborhoods · 길홍대HongdaeThe streets around Hongik University in Mapo-gu, west of the river. Busking, clubs, photo booths and shops, with three rail lines meeting under one station.
장소 Places · 길홍대 레드로드Hongdae Red RoadMapo-gu's name for the main Hongdae streets, marked with a red line on the ground. About 2 km from the Gyeongui Line park to the old Dangin-ri power plant, in seven sections from R1 to R7.오늘 올라옴 up today장소 Places · 소리롤링홀Rolling HallA basement live hall on Eoulmadang-ro that has run since 1995. The stage most Korean rock and indie bands pass through on the way up.오늘 올라옴 up today장소 Places · 놀이수노래연습장 럭셔리 홍대점Luxury Su Noraebang HongdaeThe two-storey singing-room building next to Sangsangmadang on the walking street, with glass-fronted rooms you can watch from the pavement. Open from nine in the morning until six the next morning.오늘 올라옴 up today장소 Places · 소리홍대 걷고싶은거리Hongdae Walking StreetThe pedestrian street in front of Hongik University station where the buskers set up. Mapo-gu now calls it R2 of the Red Road.오늘 올라옴 up today
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