무신사mu·sin·sa

The streetwear app that opened real shops. Where Seoul in its twenties buys the basics.

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지금Right now

How Korea searched for it, 52 weeks, Naver DataLab. Relative to the peak week.

The latest full week is 27% above the year’s average. Peak: the week of Nov 17, 2025.

것The deal

The online fashion platform that opened real shops. Its own basics line, Musinsa Standard, has stores in Gangnam, Myeongdong, Seongsu, Hannam and Hongdae set up for foreign shoppers, and the shop does the tax refund on site. The company reported foreign-visitor sales at those stores up 3.3 times. Six Musinsa Standard stores in Seoul, Busan and Daegu run the instant refund, so the price you pay at the till already has the tax taken off.

하는 법How to

Try things on, because sizes run small. Bring your passport for the refund at the till.

말Lines

Say this
이거 한 사이즈 큰 거 있어요?

Do you have this one size up?

You will hear
입어 보시겠어요?

Would you like to try it on?

어디Go

독자People

After reading this, you are

출처Receipts

2 Receipts
  • 무신사스탠다드, 서울 인기 매장서 외국인 매출 3.3배 ‘쑥’, 한국섬유신문 (KTNews)Open
  • 서울·부산·대구 6개 무신사 매장에 ‘즉시환급 면세 서비스’ 도입, 이데일리 (edaily)Open

Last checked Nov 3, 2026.

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이어지는 것들Leads to

Seoul Forest's trees and the Galleria Foret and Acro Seoul Forest towers of Seongsu-dong, seen across the Han River from Dongho Bridge동네 Neighborhoods · 길성수동Seongsu-dongThe old shoe-factory district east of the river, now the place brands open first and close fast. Seongsu station on line 2 for the shops, Seoul Forest station for the park.장소 Places · 멋마뗑킴 명동점Matin Kim Myeongdong StoreThe Myeongdong shop of Matin Kim, the Seoul bag and clothing label whose Myeongdong store became its launchpad abroad.오늘 올라옴 up today장소 Places · 멋무신사 스탠다드 명동중앙점Musinsa Standard Myeongdong CentralMusinsa's basics label in a four-floor shop on Myeongdong 8-gil, opened in September 2026 with men's and women's clothing plus home and beauty lines.오늘 올라옴 up today장소 Places · 멋스타일난다 핑크호텔Stylenanda Pink HotelStylenanda's six-floor Myeongdong flagship done up as a pink hotel, with 3CE make-up on the lower floors, clothes above and a café and rooftop on top.오늘 올라옴 up today장소 Places · 멋무신사 스탠다드 홍대점Musinsa Standard HongdaeMusinsa's own-label basics shop by the station, reopened on 27 November 2025 at more than twice the size, basement to third floor.오늘 올라옴 up today장소 Places · 멋무신사 스탠다드 성수Musinsa Standard SeongsuMusinsa's own-brand basics shop on Yeonmujang-gil, two floors, women downstairs and men upstairs, open till ten with tax refund at the till.오늘 올라옴 up today장소 Places · 멋무신사 메가스토어 성수Musinsa Megastore SeongsuMusinsa's department store, opened April 2026 on Seongsui-ro: five floors of about a thousand brands, its first beauty shop and a food hall on top.오늘 올라옴 up today행사 Events · 멋2026 소공인 디깅위크2026 Soongongin Digging WeekA four-day government fair in two Seongsu buildings, 4 to 8 November 2026, where about a hundred small Korean makers of fashion, beauty and food sell at a pop-up.오늘 올라옴 up today행사 Events · 놀이사쿠라와 토모요의 티파티Sakura and Tomoyo's Tea PartyThe Cardcaptor Sakura café from Japan's 2025 tour, at Musinsa Space Seoul Forest from 11 to 29 November 2026. Every seat is booked in advance.오늘 올라옴 up today