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흰디
hin·di

A white puppy. Hyundai Department Store’s own character since 2019, now with goods, collaborations and a baseball first pitch.

흰디 키링 어디 있어요?

Where are the Heendy keyrings?

kverything.app/en/stories/heendy-the-department-store-dog
A white and wood café interior in Seoul
Kverythingkverything.app/en/stories/heendy-the-department-store-dog
흰디
A department store drew a white puppy. Seven years later its goods are up 73 percent and it throws first pitches

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A white and wood café interior in Seoul
Kverything1/5
흰디
hin·di
A department store drew a white puppy. Seven years later its goods are up 73 percent and it throws first pitches
것What it is2/5

흰디 is a white puppy drawn by Hyundai Department Store in 2019 as its own character, the way Japanese railways and prefectures have theirs. For years it lived on the gift-shop shelves and the online mall.

흰디
왜Why it took off3/5

Collaboration did it. In September the store signed with Daejeon’s tourism body and released sixteen items pairing Heendy with 꿈돌이, the city’s mascot from the 1993 Expo; the main ones sold out and the sale was extended from 31 October to 29 November. In April the dog had a themed space at the Goyang flower fair and threw a first pitch at a baseball game.

흰디
어떻게How to do it4/5

The goods are sold at 더현대 수비니어, the souvenir shop inside The Hyundai Seoul in Yeouido, and at the Daejeon Kkumdori house for the collaboration pieces. Prices start at keyring level.

흰디
말5/5
흰디 키링 어디 있어요?

Where are the Heendy keyrings?

kverything.app/en/stories/heendy-the-department-store-dog
흰디 · Word card