Cover story, Vol. 2Sound 소리
컴백
keom·baek   noun   A comeback. A week-long event around a new release: teasers, a showcase, then the music shows.
A crescent moon above the lit skyline of Seoul
Seoul the night of a release. Teasers go up at midnight; the song lands at six in the evening.

Three releases in four days. How to follow a comeback week from wherever you are

JISOO on Thursday morning, TREASURE and TWS on Monday evening. Korea’s YouTube chart on Tuesday was mostly these three. What each one is, which video is the official one, and what a comeback actually involves.

Written by the Kverything editors from the sources below. Photograph by Ping Onganankun on Unsplash. Last checked November 3, 2026.

What it is

A 컴백 is what Korean pop calls a new release, even one that comes five months after the last. It arrives on a timetable: concept photos, a teaser clip, the song and video at a fixed hour, then a week of music shows.

This week had three. JISOO of BLACKPINK released ADDICTED at 8 in the morning on Thursday 30 October, the second single ahead of her first full solo album. On Monday 2 November at 6 in the evening, TREASURE released the single SHOCK and TWS released the single TO US, whose title track is 내 이름을 불러줘, Call My Name.

Why it took off

The hour is the point. Korean releases go out at 6 p.m. KST on weekdays because that is when the charts reset and fans are off work and school, so the first-day numbers are counted together. On Tuesday morning the SHOCK video had passed 5.8 million views and the Call My Name video 2 million in Korea’s most-popular chart.

SHOCK is TREASURE’s first release since the June mini album NEW WAV, and it borrows a hook from Hot 뜨거, a 1999 song by their label’s first hip-hop group, 1TYM. TO US is TWS’s second single; the group had just finished a run of teasers from 28 October. ADDICTED, by its own account, is JISOO leaving the image she had.

TREASURE, SHOCK, official video TREASURE (트레저). Plays on YouTube.TWS, Call My Name, official video HYBE LABELS. Plays on YouTube.JISOO, ADDICTED, official video JISOO. Plays on YouTube.

How to do it

Watch the official video, not a re-upload. TREASURE’s is on the TREASURE channel, TWS’s on HYBE LABELS, JISOO’s on the JISOO channel; all three are linked below. Views on those count.

For the week after a release, the music shows are on the broadcasters’ official channels the same day: Music Bank on Fridays, Show! Music Core on Saturdays, Inkigayo on Sundays. The 응원법, the fan chant, is published by the group’s channel so the audience shouts the right words.

Where, if you want it

The shows are recorded in Seoul with small studio audiences drawn from fan clubs. From abroad, the official channels are the whole event.

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