A three-hundred-won ballpoint pen sold since 1963. The white body and black cap are in every Korean drawer.
Been there, tried it? One line in your language; everyone reads it in theirs. Tags beat stars.
No reviews from abroad yet. The first one gets translated into four languages the moment it lands.
How Korea searched for it, 52 weeks, Naver DataLab. Relative to the peak week.
The latest full week is 50% below the year’s average. Peak: the week of Jul 13, 2026.
The stationery maker behind the 153 ballpoint, the white pen with the black cap that sits in every Korean drawer. Its Seongsu concept store takes its look from the company's 1963 Seongsu factory, and it has an ink lab where you mix your own ink and a drawing zone. The company says the store opens every day, weekdays from 10 in the morning to 9 at night.
The plain 153 is in any convenience store. You go to the Seongsu store for the editions and the ink lab; the company's online mall has the details and takes bookings.
Can I do the ink-making experience?
동네 Neighborhoods · 길성수동Seongsu-dongThe old shoe-factory district east of the river, now the place brands open first and close fast. Seongsu station on line 2 for the shops, Seoul Forest station for the park.장소 Places · 멋포인트오브뷰Point of View SeoulA three-floor stationery shop on Yeonmujang-gil that sells pens, paper and desk objects as tools, open noon to eight.오늘 올라옴 up today
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