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불꽃축제bul·kkot·chuk·je
A fireworks festival; in Seoul the word usually means the Hanwha show over the Han River at Yeouido each autumn.
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지금Right now
How Korea searched for it, 52 weeks, Naver DataLab. Relative to the peak week.
The latest full week is 40% above the year’s average. Peak: the week of Aug 31, 2026.
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