흰디hin·di

A white puppy. Hyundai Department Store’s own character since 2019, now with goods, collaborations and a baseball first pitch.

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지금Right now

How Korea searched for it, 52 weeks, Naver DataLab. Relative to the peak week.

The latest full week is 37% above the year’s average. Peak: the week of Jan 12, 2026.

것The deal

A white puppy that Hyundai Department Store drew in 2019 as its own character. In 2026 it left the building. The company reported goods sales for January to October up 73 percent on the year, and the Instagram account passed a hundred thousand followers. A collab with Daejeon's mascot 꿈돌이 ran to sixteen items; they sold out, and the company extended the sale to 29 November. The goods sell at 더현대 수비니어, the souvenir shop, and the company plans more collabs with brands popular with Gen Z and foreign visitors.

말Lines

Say this
흰디 키링 어디 있어요?

Where are the Heendy keyrings?

어디Go

독자People

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출처Receipts

2 Receipts
  • 현대백화점 캐릭터 ‘흰디’ 굿즈 매출 73% 증가…외부 협업 확대, 연합뉴스 (Yonhap), Nov 3, 2026Open
  • 야구장 가고 꿈돌이 만나고…현대백화점 ‘흰디’ 굿즈 매출 73%↑, ZDNet Korea, Nov 3, 2026Open

Last checked Nov 3, 2026.

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